Non-fungible token – Have you heard this term anywhere? Now, what about NFTs? If your answer is “YES,” and you still wonder why a JPEG image gets millions of dollars, you don’t quite know much about these images.

These are NFTs (expanded as non-fungible tokens), which are unique digital tokens that give their holders proof of ownership and authenticity. The first NFT rolled out in 2014, and it was after 2017 that the legendary NFT collectibles of today (CryptoPunks, Cryptokitties) came into existence. The domain was slowly growing until the latter half of 2021, after which there were NFTs everywhere on social media, particularly on Twitter. This wave further grew after celebrities decided to spend on these digital tokens.

But why do only a few NFT creators achieve massive success while others don’t? The answer lies in how much they let people know about their product. To be precise, it is all about promoting one’s product, as creating an NFT simply is not enough to achieve success. There must be more work done in advertising your NFT collection to the world if you want to sell it for a big amount.

This blog will tell you exactly how you can press on the promotion pedal for your NFT collection or an upcoming NFT drop and who might help you if you run out of ideas.

Direct Marketing Strategies to Reach Audience

If you are planning to launch an NFT collection or a drop, there are multiple ways where you can reach your target audience easily by engaging with them directly. Some of those tried and proven marketing strategies are given below:

• The foremost tactic that comes to our mind when one says NFT marketing is using community interaction platforms such as Discord and Telegram. These two platforms, in particular, have been popular with the crypto community since users can stay anonymous, which is one of the basic facets of the cryptography concept. There are unique features available in both these platforms, and one can effectively leverage those to reach their target audience.
• The next tactic that could be beneficial is through social media. Mainstream social media channels allow some degree of promotions for products related to cryptos and NFTs, which can be used to provide different kinds of content promoting your products. Content ideas can include but are not limited to insightful writeups, memes, short videos, cryptic posts before a drop, and so on.
• Another strategy that resonates well with social media promotions is utilizing influencers. Niche influencers can be crucial in placing your NFT collection items on the top of the charts with a few posts and videos. These people are most active on Twitter and YouTube, although they post on other platforms too.
• A strategy that has already been successfully implemented before NFTs is promotions using emails. Newsletters and other messages for new drops and offers can go a long way in creating potential customers and increasing returning customers. Crisp and concise emails sent once in a while can clearly elevate your brand’s image, and this can be done with elaborated planning.
• With the emergence of online forums such as Reddit, Clubhouse, Cryptotalk, and Bitcointalk, you can easily establish your presence through informative and insightful discussions. You can find some target audience and subtly promote your NFT collections. Upcoming NFT drops can be marketed in a popular thread which can yield your business in some way or another.
• Also, organizing giveaways can boost engagement on your social media handles and even create new customers while costing you less. A typical giveaway session needs one to follow, like, tag some friends, and share the post. This can bring enough traffic for your handles, thus automatically promoting your handles across social media platforms.
• Organizing feedback sessions such as “Ask Me Anything” (AMA) can benefit both ends as you can know the pulse of your audience and create your future products accordingly.
• Also, with video-based platforms such as YouTube and TikTok are gaining popularity, it is essential to educate the general audience who do not know much about NFTs to make them understand the underlying benefits of these virtual tokens.

Indirect Promotion Tactics to Reach People

• Press releases play a major role in promoting anything, and NFTs are not exempt from the fact. Good PR practices can make the mainstream media understand clearly about NFTs and promote them in a positive light while subtly promoting your products alongside. This can have a huge impact on audience impression and the generation of new buyers.
• With search engines ruling today’s internet, it is essential to utilize what they have on offer for promoting your NFT collection items organically. Using search engine optimization (SEO) can reap great benefits just by using apt content. A professional SEO firm can easily help you garner more attention for your webpage.
• Inorganic marketing methods such as paid advertising which uses the pay-per-click (PPC) concept, can also be utilized to some extent. Today’s web is slowly moving away from cookies, making this method difficult to use in the future. It is better to use the strategy now as it might yield some gains for your NFT business.
• As social media is flooded with all kinds of content, it is necessary to show your social media handles in a positive way such that people should get encouraged to purchase your NFT drop items. Online reputation management (ORM) can help you with this by showing the positive content while resolving the negative comments if they present something valid.

You Said Someone Could Help. Who are they?

After reading this comprehensive guide on promoting your NFT collections and drops, if you are still wondering about the levels of effort required, do not worry. There are professional NFT marketing companies that are experienced in all the above strategies. They might be able to frame you with a marketing pathway for your NFT collection or drop. Kickstart your promotion campaign with a pioneer NFT promotion agency now.